Home to Australia’s most elite agricultural competitions, the Melbourne Royal Show attracts top-tier breeders, industry judges and high-value buyers. Exhibiting here positions your brand at the heart of excellence, offering unparalleled access to premium transactions and influential decision-makers. Whether you’re showcasing prize-winning livestock, cutting-edge animal health solutions or engaging with families passionate about rural life, this is where prestige meets opportunity.

Event Website | Exhibitor Information

• Attract 450,000+ visitors annually, from urban families to high-value livestock buyers, all under one roof.
• Unlike typical trade shows, the 11-day duration maximises brand engagement, lead generation and sales opportunities.
• Leverage 175 years of prestige to amplify your brand’s credibility in front of a loyal, engaged audience.
• Align with Victoria’s most iconic event, contributing over $275 million to the state’s economy; that is proof of its unmatched impact.

Brands offering the following products and services are more than welcome to participate as exhibitors:

• Stud farms, breeders and auctioneers
• Precision farming, drones and automation
• Feed supplements and vet equipment
• Artisan producers and gourmet brands
• Finance, insurance, and training for agri-technology
• Renewable energy and waste tech
• Tack, apparel and competition gear for equestrians
• Homewares, gardening tools and pet products

As much as Exhibit Central loves trade shows, we are not the event organisers. Let the organisers know you’re interested in participating.

• AgriFutures evokeAG 2026 – 17 to 18 February, MCEC
• EN2026 Conference & Exhibition – 17 to 19 March, Adelaide Convention Centre
• Energy Exchange Australia – 10 to 12 March, PCEC

For 11 days in spring each year, the Melbourne Royal Show returns to bring families together on a fun and vibrant experience surrounded by farm animals and livestock. This expo is Victoria’s largest community celebrating agriculture, animals, entertainment and more.

Exhibitors get the chance to showcase their finest prized animals in an educational and competitive setting, exchange husbandry techniques and share their passion for these creatures.

With milking and shearing sessions, animal nurseries, working dog demos and more, this cornerstone event is a celebration of Victoria’s rich agricultural heritage.

• Large Audience: The show is expected to draw in a crowd of over 450,000 people across 11 days.
• Live Judging Feedback: receive detailed and valuable feedback from experienced judges on improving techniques and practices.
• Competitive Environment: For skilled animal trainers and caretakers, there are several blue-ribbon competitions for alpacas, cattle, horses, dogs and more.
• Sales and Auction Opportunities: Make immediate sales and engage directly with interested buyers.
• Media Exposure: Build brand awareness and leverage from the additional promotional channels.

• Livestock breeders
• Animal health professionals
• Genetics and breeding specialists
• Farming equipment manufacturers
• Sustainable farming advocates
• Agricultural and animal care educators

As much as Exhibit Central loves trade shows, we are not the event organisers. Let the organisers know you’re interested to participate.

• The Pet Show 2025 – 1 to 2 March, Melbourne Showgrounds
• Cat Lovers Festival 2025 – 1 to 2 March, BCEC
• 31st Veterinary Nurses Council of Australia Conference – 19 to 21 March, MCEC