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Author name: Stan Kruss

With nearly 25 years of industry experience, Stan Kruss, the Founder of Exhibit Central, has worked across sides of the events industry, including show organiser, convention bureau and event experience creator. His extensive career spans over 3,000 events in 40-plus countries, specialising in crafting compelling brand experiences at events and expos for renowned clients like Samsung, Dior, Panasonic, Mercedes Benz, Sanofi, Laminex, Kenworth, and Tesla.

The Hidden Problems Holding Back Your Expo Booth featured image by exhibitcentral.com.au

Exhibition Tips and Guides

The Hidden Problems Holding Back Your Expo Booth

Stan Kruss / October 1, 2025

An expo booth that looks good on paper doesn’t always perform well in practice. The banners are up, the handouts […]

Event and Exhibition Marketing

The Psychology of Curiosity: How to Make Event Signage Stands That Pull People In

Stan Kruss / September 29, 2025

Curiosity shapes decisions and influences how people move through a space, especially at events. Walking past a sea of booths

Smart Applications for a Foldable Display Stand in Any Setting featured image by exhibitcentral.com.au

Booth Setup and Design

Smart Applications for a Foldable Display Stand in Any Setting

Stan Kruss / September 26, 2025

A foldable display stand transforms a space with adaptability. Ideal for contexts from trade shows to retail stores, this stand