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Author name: Menli Sardjaeva

Menli is Exhibit Central's Marketing Manager. She specialises in crafting comprehensive marketing strategies and executing impactful campaigns, including product and sales promotions. Her expertise extends to brand management, ensuring consistent market image representation, and conducting market research and analysis, providing invaluable insights to maximise market impact and inform strategic decisions.

How to Use a Shop Window Display to Build Hype for a New Product featured image by exhibitcentral.com.au

How to Use a Shop Window Display to Build Hype for a New Product

Menli Sardjaeva / October 10, 2025

Launching something new is exciting but getting people to notice it takes more than just putting it on a shelf […]

How a Media Wall Backdrop Can Complement Other Event Marketing Materials featured image by exhibitcentral.com.au

Event and Exhibition Marketing

How a Media Wall Backdrop Can Complement Other Event Marketing Materials

Menli Sardjaeva / September 22, 2025

Every event offers a chance to make a lasting impression. From bold signage to engaging digital displays, the right mix

How to Make a Retail Display That Encourages Social Media Sharing featured image by exhibitcenral.com.au

Event and Exhibition Marketing

How to Make a Retail Display That Encourages Social Media Sharing

Menli Sardjaeva / August 29, 2025

Creating a retail display that draws customers in is one thing—getting them to pull out their phones and share it